Client SUCCESS STORIES

Positive Insights Consulting, LLC (PIC) was looking to refine its story, enhance its digital presence and employer brand, and add talent to its growing client-based business.

THE APPROACH

Three Buoys executed a two-phased approach that included a process of discovery and industry research to launch a strategic plan for success:

• Phase 1: Business Development - Assessed and refined overall client offering and digital marketing assets to tell a consistent and compelling story. 

• Phase 2: Business Readiness - Assessed talent needs and priorities based on current business model, pain points, and forecasted growth to create and execute a custom recruiting and talent acquisition strategy. 

THE RESULTS:

1) An updated, compelling, and consistent market message to engage and attract clients and talent. 2) A revised website, a sales pitch deck, swag, and a case study - establishing itself as a trusted partner in the data analytics space. 3) A doubled employee workforce, inclusive of intern, entry-level, manager, and senior professionals. 4) A tripled client portfolio. 

In today's competitive business landscape, finding the right talent to fill key positions is a critical challenge for organizations. Priority Tax Relief (PTR), was seeking to hire a Tax Attorney. 

THE APPROACH

Three Buoys orchestrated a comprehensive recruiting strategy to deliver exceptional results:

• Created Comprehensive Job Description
• Researched Competitive Salaries
• Targeted Career Portal Postings
• Screened and Vetted Candidates
• Scheduled Interviews 
• Managed all Candidate Communications
• Handled Offer Negotiations

THE RESULTS:

Three Buoys successfully placed a highly qualified Tax Attorney within two months.

Five Star ERC Experts (ERC) planned to participate as an exhibitor at the Small Business Expo (SBE) for a multi-city tour, and was in need of an overall marketing strategy and booth design to ensure its success. 

THE APPROACH

Three Buoys devised an innovative strategy to leave a lasting impact at the trade shows:

• Created a visually appealing booth with custom branded window shade banners, table linens, client testimonial posters, and postcard giveaways, reinforcing ERC's brand and messaging.
• Attracted attendees with a raffle for MLB tickets, appealing to sports fans and facilitating contact information exchange via QR code. Enhanced engagement with playful mint giveaways resembling dollar bills in a briefcase, aligning with ERC's mission of optimizing IRS refunds.

THE RESULTS: 

The trade show strategy was considered a success due to its combined multiple elements to 1) attract attendees to the booth for lead generation and 2) reinforce the ERC brand. By using a creative theme, custom branded materials, and fun giveaways, ERC stood out from the crowd and made a lasting impression with potential customers.